I've never been a big fan of cookies (except chocolate chip, snickerdoodles ... and Girl Scout cookies) but I understand the benefit that they provide as an internet user and, more importantly, as a marketer. I'm not interested in seeing diaper ads, I'm just way past that stage in life, so I appreciate that cookies make MY internet experience all about ME. So I find it interesting that Firefox plans on blocking third-party cookies. As the #3 browser behind IE and Chrome (40.63%, 25.69% and 25.23% respectively) I find it interesting that they are taking such a strong stand. We'll see how this plays out for them - but as a digital marketer - I know my analytics may be off. I think Wendy hit it on the head when she said that this change may turn the web into "a giant spam machine". Let's hope not ...
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IAB: Firefox Cookie-Blocking Will Turn Web Into 'Giant Spam Machine'
by Wendy Davis, MediaPost