Cookie blocking? Good or bad for Firefox?

March 14, 2013 at 6:12 PM

I've never been a big fan of cookies (except chocolate chip, snickerdoodles ... and Girl Scout cookies) but I understand the benefit that they provide as an internet user and, more importantly, as a marketer.  I'm not interested in seeing diaper ads, I'm just way past that stage in life, so I appreciate that cookies make MY internet experience all about ME.  So I find it interesting that Firefox plans on blocking third-party cookies.  As the #3 browser behind IE and Chrome (40.63%, 25.69% and 25.23% respectively) I find it interesting that they are taking such a strong stand.  We'll see how this plays out for them - but as a digital marketer - I know my analytics may be off.  I think Wendy hit it on the head when she said that this change may turn the web into "a giant spam machine".  Let's hope not ... 


For the entire article:

IAB: Firefox Cookie-Blocking Will Turn Web Into 'Giant Spam Machine'
by Wendy Davis, MediaPost 

Read more: http://www.mediapost.com/publications/article/195658/iab-firefox-cookie-blocking-will-turn-web-into-g.html#ixzz2NXUnnoOX

 

 



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